4_ttude People

Kate McKay

Kate McKay

4_ttude Founder and Managing Partner of Design Sprint Academy, Scotland

As Founder of 4_ttude, Kate is on a mission to help organisations make sense of rapidly changing conditions by simply not enduring change but by embracing it. It means working alongside the C-Suite to not only craft the visions of their companies but also engineer the tools that will concretely bring those visions to life.

This mission created 4_ttude, bringing together people and affiliate agencies with differing backgrounds, skill sets, and beliefs toward a shared vision for people-positive change and purposeful collaboration - a unique approach to transformation.

Kate is also the Managing Partner of Design Sprint Academy in Scotland working closely with DSA HQ in Berlin with global organisations such as SAP, Roche Switzerland and Nexis Lexis.

Alisdair Gunn

Alisdair Gunn

4_ttude Strategic Board Advisor and Founder of Framewire

Alisdair is recognised as one of Scotland’s leading tech & digital startup & scaleup experts and is instrumental in the scaling of Scotland's tech and digital economy.

In addition to providing 4_ttude with strategic advisory support, Alisdair’s expertise includes program design & management, tech ecosystem development and digital product growth.

Yvonne Melnyk

Yvonne Melnyk

4_ttude Director of Data Privacy & Innovation

Yvonne has gathered extensive experience in the management of clinical data which has afforded her the much sought after knowledge of clinical interdependencies that run alongside or are intertwined with the data protection & security requirements of medical data.

Today she is leading the data privacy & innovation division at 4_ttude with a focus on the provision of real-world, pragmatic solutions.

She is further functioning as trainer, workshop facilitator and tech stack auditor.

John Vetan

John Vetan

CEO of Design Sprint Academy

As founder and strategist at the Design Sprint Academy, John is helping organisations around the world use and adopt Design Sprints as an effective way to innovate.

Dana Vetan

Dana Vetan

Head of Training & Co-Founder of Design Sprint Academy,

Dana is the co-founder and Head of Training at the Design Sprint Academy who teaches business leaders from global organisations how to solve problems through Design Sprints.

By combining the experience from hundreds of sprints, with her natural empathy and a background in Psychology, Dana has created a unique approach to training future facilitators by helping them overcome common biases and pitfalls, boost their confidence and play to their strengths.

Nikki Tierney

Nikki Tierney

Founder of Leeway and 4_ttude Head Associate for Cultural Transformation

Nikki is the founder of Leeway, a collaborative working consultancy. Nikki developed Leeway as a modern community- based organisation: to work individually with clients or/and collaborating with others when a client needs greater or broader resources.

A certified professional facilitator with many years’ experience in guiding cultural transformation and performance management leadership, Nikki’s delivery of global high-potential development programmes on major capital projects sets her apart. She believes every human being deserves to feel truly seen and heard, one conversation at a time. Channelling this mindset into enabling organisations to build caring relationships is her superpower.

Proud to Partner with:

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Framewire
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Leeway
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"The problem isn’t our people. It’s not our leaders either. It’s our operating system. Get that right, and the organisation runs itself.”

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